{"id":1543,"date":"2022-02-17T09:06:35","date_gmt":"2022-02-17T09:06:35","guid":{"rendered":"https:\/\/www.theirmindia.org\/blog\/?p=1543"},"modified":"2026-01-22T11:48:40","modified_gmt":"2026-01-22T11:48:40","slug":"is-this-the-greatest-risk","status":"publish","type":"post","link":"https:\/\/www.theirmindia.org\/blog\/is-this-the-greatest-risk\/","title":{"rendered":"Is this the greatest risk?"},"content":{"rendered":"<p><a href=\"https:\/\/www.theirmindia.org\/certification-track\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-5040\" src=\"https:\/\/www.theirmindia.org\/blog\/wp-content\/uploads\/2025\/11\/blog-image-300x74.png\" alt=\"Getting India Risk Ready\" width=\"668\" height=\"166\" srcset=\"https:\/\/www.theirmindia.org\/blog\/wp-content\/uploads\/2025\/11\/blog-image-300x74.png 300w, https:\/\/www.theirmindia.org\/blog\/wp-content\/uploads\/2025\/11\/blog-image-768x191.png 768w, https:\/\/www.theirmindia.org\/blog\/wp-content\/uploads\/2025\/11\/blog-image.png 1024w\" sizes=\"auto, (max-width: 668px) 100vw, 668px\" \/><\/a><\/p>\n<p style=\"font-weight: 400;\">Imagine you are a senior executive responsible for a major initiative for your company. Your day is busy with crucial meetings and discussions about project plans, people issues, and fighting the fires that always seem to appear.<\/p>\n<p style=\"font-weight: 400;\">Then you see an email from the corporate office. It\u2019s an individual you don\u2019t know, so you open it with some degree of apprehension.<\/p>\n<p style=\"font-weight: 400;\">It tells you that you are about to receive a member of the corporate risk function. He is going to perform a <a href=\"https:\/\/www.theirmindia.org\/level1\"><em><strong>risk assessment<\/strong><\/em><\/a> that will be incorporated into the company\u2019s overall <a href=\"https:\/\/www.theirmindia.org\/blog\/risk-management-process-identifying-risks\/\"><em><strong>risk management process<\/strong><\/em><\/a> for discussion among the top executives and the board of directors.<\/p>\n<p style=\"font-weight: 400;\">Is this something you welcome? I doubt it.<\/p>\n<p style=\"font-weight: 400;\">The majority of executives will see this as a disruptive activity (disruptive because it will consume time that you can\u2019t afford) and a risk assessment might be used to make you look bad or even to get your initiative delayed or worse.<\/p>\n<p style=\"font-weight: 400;\">The \u201cgreatest risk\u201d that I am talking about is the risk that the work of the risk practitioner is seen as a compliance activity that does not help people run the business for success.<\/p>\n<p style=\"font-weight: 400;\">Surveys consistently show that most executives see as just that: something they\u00a0<em>have<\/em>\u00a0to do rather than anything they\u00a0<em>want<\/em>\u00a0to do.<\/p>\n<p style=\"font-weight: 400;\">They don\u2019t see the value. It doesn\u2019t help them make the informed and intelligent decisions necessary for success.<\/p>\n<p style=\"font-weight: 400;\">The problem has several contributing factors, including:<\/p>\n<ul>\n<li style=\"font-weight: 400;\">Practitioners focus exclusively on the downside, the potential for harm. They ignore the potential for gain and, in the process, are not helping leaders weigh the pros and the cons to make an informed decision.<\/li>\n<li style=\"font-weight: 400;\">All they talk about is \u201crisk\u201d and that four-letter word is greeted with a negative reaction. Leaders not only know they have to take risks (\u201ctake\u201d is more descriptive by far than the passive \u201caccept\u201d) but want to talk about how they can succeed despite potential barriers, not how they can fail.<\/li>\n<li style=\"font-weight: 400;\">Risk practitioners use their technobabble instead of the language of the business. They talk about something that is, for example, a \u201chigh\u201d risk without explaining what that means in the context of running the business and achieving objectives.<\/li>\n<li style=\"font-weight: 400;\">We don\u2019t make it clear that we want to make sure leaders have all the information they need about what might happen (both good and bad) before they make an important business decision.<\/li>\n<li style=\"font-weight: 400;\">Our reporting, especially heat maps, doesn\u2019t inform decision-making. We don\u2019t show how all the various sources of risk combine to threaten (by how much, with what likelihood) the achievement of enterprise objectives.<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">There is a solution. It requires a change in the practitioner mindset. Instead of making sure everybody knows what the more significant risks are, make sure they have quality information about all\u00a0the things that might happen before they make an important business decision.<\/p>\n<p style=\"font-weight: 400;\">It requires not only saying that we are there to help operating management but to prove it every day by adding value to their decision-making processes.<\/p>\n<p style=\"font-weight: 400;\">Give management and the board the information they need, not just a list of risks or a heat map. That requires listening to them and understanding how we can share information more effectively: the material they will value and use. I have advocated joining forces with whoever does performance reporting to project the likelihood of achieving each enterprise objective.<\/p>\n<p style=\"font-weight: 400;\">We need to be seen as helping everyone succeed.<\/p>\n<p style=\"font-weight: 400;\">\u201cRisk\u201d is a four-letter word, so why not see if we can find ways to express ourselves without using it. Talk about \u201cwhat might happen\u201d, \u201cscenario analysis\u201d, and so on. Understand their personal as well as the department and corporate objectives, and discuss how they can best be achieved given both potential obstacles and opportunities.<\/p>\n<p style=\"font-weight: 400;\">I wrote about the concept of deleting \u201crisk\u201d from our vocabulary in my blog and one chief risk officer changed the name of his department to Decision Support. He told me that all of a sudden he was being welcomed by the executives, which was quite a radical change.<\/p>\n<p style=\"font-weight: 400;\">Practitioners have tools and skills that can be of great value to the leaders of our organization, but only if they are used.<\/p>\n<p>The risk is that they are not.<\/p>\n<p><em><strong>Blog Author: <span style=\"font-size: 1.21429rem;\">Norman D. Marks, Author, Speaker, Thought Leader, OCEG Fellow, Honorary Fellow of the Institute of Risk Management<\/span><\/strong><\/em><\/p>\n<div><strong><a href=\"https:\/\/normanmarks.wordpress.com\/\">Read more about Norman D. Marks<\/a><\/strong><\/div>\n<div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Imagine you are a senior executive responsible for a major initiative for your company. Your day is busy with crucial meetings and discussions about project plans, people issues, and fighting the fires that always seem to appear. Then you see an email from the corporate office. It\u2019s an individual you don\u2019t know, so you open it with some degree of apprehension. It tells you that you are about to receive a member of the corporate risk function. He is going to perform a risk assessment that will be incorporated into the company\u2019s overall risk management process for discussion among the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2451,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-1543","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-risk-360"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Is this the greatest risk? - IRM India Affiliate<\/title>\n<meta name=\"description\" content=\"Discover how risk practitioners can move beyond compliance to become strategic partners, helping leaders make informed, opportunity-driven decisions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theirmindia.org\/blog\/is-this-the-greatest-risk\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is this the greatest risk? - IRM India Affiliate\" \/>\n<meta property=\"og:description\" content=\"Discover how risk practitioners can move beyond compliance to become strategic partners, helping leaders make informed, opportunity-driven decisions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.theirmindia.org\/blog\/is-this-the-greatest-risk\/\" \/>\n<meta property=\"og:site_name\" content=\"IRM India Affiliate\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-17T09:06:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-22T11:48:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.theirmindia.org\/blog\/wp-content\/uploads\/2022\/02\/Is-this-the-greatest-risk.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"404\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data1\" content=\"3 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.theirmindia.org\/blog\/#website\",\"url\":\"https:\/\/www.theirmindia.org\/blog\/\",\"name\":\"IRM India Affiliate\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.theirmindia.org\/blog\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.theirmindia.org\/blog\/is-this-the-greatest-risk\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.theirmindia.org\/blog\/wp-content\/uploads\/2022\/02\/Is-this-the-greatest-risk.png\",\"width\":1280,\"height\":404},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.theirmindia.org\/blog\/is-this-the-greatest-risk\/#webpage\",\"url\":\"https:\/\/www.theirmindia.org\/blog\/is-this-the-greatest-risk\/\",\"name\":\"Is this the greatest risk? - IRM India Affiliate\",\"isPartOf\":{\"@id\":\"https:\/\/www.theirmindia.org\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.theirmindia.org\/blog\/is-this-the-greatest-risk\/#primaryimage\"},\"datePublished\":\"2022-02-17T09:06:35+00:00\",\"dateModified\":\"2026-01-22T11:48:40+00:00\",\"author\":{\"@id\":\"https:\/\/www.theirmindia.org\/blog\/#\/schema\/person\/e2c7c644f5ba4e6cd8025627f87412cf\"},\"description\":\"Discover how risk practitioners can move beyond compliance to become strategic partners, helping leaders make informed, opportunity-driven decisions.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.theirmindia.org\/blog\/is-this-the-greatest-risk\/\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.theirmindia.org\/blog\/#\/schema\/person\/e2c7c644f5ba4e6cd8025627f87412cf\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.theirmindia.org\/blog\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ae9be992eb4ae7b97cc78b5d1c9e2f232db61cbdd191d14a1ee7639e2c4ba1fa?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/www.theirmindia.org\/blog\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/www.theirmindia.org\/blog\/wp-json\/wp\/v2\/posts\/1543","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.theirmindia.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.theirmindia.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.theirmindia.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.theirmindia.org\/blog\/wp-json\/wp\/v2\/comments?post=1543"}],"version-history":[{"count":9,"href":"https:\/\/www.theirmindia.org\/blog\/wp-json\/wp\/v2\/posts\/1543\/revisions"}],"predecessor-version":[{"id":5938,"href":"https:\/\/www.theirmindia.org\/blog\/wp-json\/wp\/v2\/posts\/1543\/revisions\/5938"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.theirmindia.org\/blog\/wp-json\/wp\/v2\/media\/2451"}],"wp:attachment":[{"href":"https:\/\/www.theirmindia.org\/blog\/wp-json\/wp\/v2\/media?parent=1543"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.theirmindia.org\/blog\/wp-json\/wp\/v2\/categories?post=1543"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.theirmindia.org\/blog\/wp-json\/wp\/v2\/tags?post=1543"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}